Hey, I’m Sarah.
I help companies optimize paid advertising campaigns to massively scale lead gen.
If you’re looking to:
👉 Optimize your ad campaigns to drastically improve performance and ROI
👉 Expand to new advertising platforms to generate additional exposure
👉 Transition from the stress of guessing at best practices yourself to having your ads fully managed for you
👉 Experiment with PPC for the first time, and ensure that your initial tests will be well-structured and worth the spend
... then let's chat!
ABOUT MY SERVICES
I implement, optimize, and scale advertising campaigns for mid-size to enterprise companies.
Having worked at HubSpot managing their paid ads channel, followed by 10 years as an independent consultant, I’ve worked across several different ad platforms, industries, company sizes, and marketing goals.
I fully customize my services to each client I work with in order to best meet your needs.
Whether your goal is to improve your paid marketing across the board or focus on one channel in particular, whether you want to be more hands-on and learn from me or not have to dedicate your short supply of time to your ad campaigns… we make sure that our setup works for you.
“Sarah is a wonderful person to work with and has made a tremendous impact on our digital marketing. She's knowledgable and creative, diligent and hard-working, and I have always been able to rely on her to develop effective campaigns, even when it's last minute and with little direction. I've really enjoyed working with her!”
— Sam Mazaheri, Sr. Digital Marketing Manager, Udacity
Why work with me vs. an agency?
When I first connect with a new client who's interested in hiring me, I’ll ask about their advertising journey so far. I’ve heard (from more clients than I can count) the same story over and over again. It sounds something like this:
We worked with an agency for a while but…
❌ we weren’t getting the results we wanted.
❌ their communication with us was terrible.
❌ we had no idea who was doing what.
❌ the person we talked to wasn’t the one implementing changes so things got lost in the shuffle.
❌ we didn’t have access to our own ad accounts.
❌ we just weren’t happy with the experience.
Now, don’t get me wrong — there are many great ad agencies out there! But there are also many, many companies who just don’t find agencies to be the right fit, but continue working with them because they believe they lack another option.
When you work with me, you get:
✅ ONLY me. This means that I handle absolutely everything that happens to your accounts, and all communication is with me. No outsourcing, no confusion.
✅ Straight talk. My goal is to help you get to the best results for YOU, which means I tell you when to scale spend up, but I also tell you when to scale it down. I suggest new campaigns to try, but I also pivot quickly when something isn’t working. I operate in full transparency mode at all times.
✅ Changes that matter. No keyword stuffing, no turning campaigns on and off randomly, no unnecessarily complicated campaign structures just to make it “look like” I’m doing lots of work for you. (Yes, this really happens!) I focus on implementing what will actually have an impact so we can get to higher ROI as fast as possible.
✅ Quick response. Being a one-person operation means I don’t need to wait to hear back from anyone else before we can move forward. Have a question? Let’s chat! Need a change? I’m on it.
✅ Full ownership of your assets. Many agencies will run your ad campaigns through accounts that THEY own, meaning you’ll never have access to them. When you work with me, I handle the implementation, but you own the accounts, you handle the billing, and absolutely nothing is hidden from you. My goal is always to structure your campaigns so that if and when you’re ready to take them over yourself, it’s a seamless transition.
“Before hiring Sarah, I interviewed numerous digital marketing firms, big and small, that all offered the "canned" boiler plate solutions to how they were going to turn our online marketing around. Sarah is different -- she is not bombastic, but is confident, knowledgable and thoughtful in her approach.
I highly recommend working with Sarah for any online marketing project. I am sure we will be working with her again.”
— Derek Perlman, Co-Head of School, Teddy Bear Club
“I’ve worked with Sarah for over two years rebuilding our PPC programs for Google AdWords, LinkedIn and Facebook. Prior to working with Sarah, Rightpoint partnered with an agency and had not been able to move any leads from qualified to closed deals. Sarah expertly assessed our approach and provided a clear vision and plan to streamline our campaigns. We had our first closed deal soon after, and we were able to replicate the process across all solutions.
Working with Sarah rebuilt trust in our PPC program with senior leadership and delivered several closed deals. She’s a true master at what she does and amazing to work / collaborate with.”
— Katie Kowalsky, Senior Marketing Manager, Rightpoint
CASE STUDY HIGHLIGHT: KAJABI
Over the course of 6 weeks, we were able to generate 212 new customers at a cost-per-acquisition 2.5x lower than Kajabi's average monthly revenue per user and 75x lower than Kajabi's average customer LTV.
Curious to hear more?
Check out several other of my case studies here, and read testimonials from my clients here.